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Signs It's Time To Rebrand Your Business

Whether you feel like your original brand is not getting you the results you want, is no longer working in the direction your business is going, or you're simply not feeling excited and inspired anymore, it may be time to create something fresh and new. Odds are if you aren't that into it, your customer base probably isn't either.

Rebranding is a decision that should be well thought out and assessed from various angles. It is not a decision to take lightly. It costs time and resources to essentially start over, so you want to make sure it is the correct path to take, you have the finances to do it, and it is the best decision for your business moving forward.

So, what exactly is rebranding? Rebranding is the process of refreshing your company's brand image. It can consist of minor changes, such as updating your logo or refreshing your color palette. choosing new font styles, or revamping your website. It can also be extreme, such as designing a new logo, developing a new catchphrase, and even a complete overhaul, like renaming your company. If you are unsure, there are signs it may be time.

  1. Your original vision has changed as you have grown and expanded. Maybe you offer different services than you originally intended, maybe you want to expand your product base, or maybe you have decided to narrow down what your business does. Either way, as you have evolved, maybe your vision has too.

  2. Your Original Audience Needs Fresh Prospects. When you started, you had a specific person in mind who you were trying to reach. However, as your products and services have expanded, maybe your vision has expanded to meet more people's needs. As we learn more about our industry and watch changes take place in our society, it's important we are open-minded and flexible to modify who we are and what our goals need to be.

  3. No One Knows Who You Are. This could be because you are too similar to your competitors. If your brand and services are similar to your competitors and you don't have something new and exciting to offer. you blend in with the masses. You have to do something that sets you apart from your competition.

  4. Your Brand Is Outdated. It's a fine line between being consistent with your clients and keeping up with the times. You have to figure out how to be the same vision your client base fell in love with and keep your business fresh and exciting. If you are stagnant and just moving through the motions, it may be time to shake things up a little bit.

  5. Your Brand No Longer Reflects Your Values. Times have changed and the things that were acceptable a few years ago may not be acceptable now. Hopefully, you have grown and your brand has too, so it may be time to do a complete overhaul so your business reflects who you are now, your growth as a human and entrepreneur, and your current vision.

It's always a good idea to come back to your business plan and determine what needs improvement, what no longer applies, and where you want to expand your original vision. Maybe you need to just update your colors and services, but maybe you need to do a complete overhaul. No matter where you are in the process, be sure to hire someone who can give you an honest valuation on what you are wanting to do. After all, your vision is important and they should treat it that way.


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